Cielo USA National Representation
For Immediate Release
We are excited to announce a National partnership between Renaissance Selections and Cielo E Terra Winery. Our partnership began on a regional basis in the fall of 2021 and is now being expanded from select existing markets to include the entire US sales network.
Our National representation for Cielo includes a new focus on regional and national strategies that will benefit all distributors and the collective strength of the brand.
The establishment of the Cielo USA model will allow for more products to become available not only to existing distributors, but new distributors. The winery has a rich history beginning in 1908 which has been enhanced by the focus of the fourth generation owners over the last two decades, with a focus to premiumize the portfolio and create a long-term legacy.
This renewed approach and vision towards winemaking and sustainability is something we will be communicating through a USA specific website and refreshed marketing assetsin the coming months. While it is expected that the majority of current and new customers will primarily source these products out of Italy, we will be preparing a Stateside stock in New Jersey as well to aid the introduction of premium wines and allow for more rapid growth.
Our team is excited to begin expanding on the foundation of over 100,000 cases that exists today and providing sales support that the winery hasn’t previously had in the US. We look forward to taking the brand strength that exists on a local level and growing this nationally in this next chapter for Cielo in the US market.